Strategy

Our strategy products begin with analysis, through design and activation, all the way through to evaluation. These programs are best suited for organisations that seek comprehensive and seamless solutions to a particular business challenge.

Have something in mind but don’t see it below? Send us a message and we’ll see if we or one of our partners can help.

Inclusive Marketing Strategy

How might we…create a strategy that not only reaches new audiences but also resonates with their needs?

Our Inclusive Marketing Strategy identifies high-potential, underserved customer segments, and builds a robust plan forward to ensure they’re thoughtfully considered in various business strategies.

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a young man sitting with his laptop on the table. he is wearing a black shirt and a black beanie. A colleague is standing in the background out of view.

Inclusive Brand Strategy

How might we… ensure your brand reaches and resonates with underrepresented communities?

Inclusive Brand Strategy is a collaboration between (ide)ate Studio and B-Corp certified brand strategy agency, Collective Objective, offering research, training, strategy, and design services.

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Operationalising Equity

How might we… build a foundation of fairness and inclusion across all business operations?

Operationalising Equity guides leaders through the process of integrating fairness and inclusion (i.e. equity) into key people processes whilst building internal DEI capabilities.

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We’ve worked with…

Testimonials

I thought I had a reasonable understanding about Diversity and Inclusion, until I participated in (ide)ate Studio’s DEI 101 session. Understanding the context and trajectory, it’s clear DEI is a both a strategic imperative and strategic advantage for those who engage. Lyndal created the ideal space to discuss the terms and controversies and come out a more confident.”

Kris White, Director of KWC Agency
Lyndal's sessions were engaging, clear, and easy to follow. She created a safe space for me to think and speak freely, and handled challenging conversations with confidence, sharing relatable stories with kindness and calmness. I learned a lot and walked away with actionable insights to apply in my daily life.

Harriet, Senior Account Director, ICON Agency
"I loved Lyndal’s pragmatic approach to diversity and the beautiful, and very relevant, connection to innovation. Say goodbye to groupthink and start embracing the friction that comes from different thinking!"

— Shelley Flett, Transformational Leadership Trainer and Executive Coach (PCC)
“Lyndal masterfully & respectfully got me to challenge & broaden my own thinking, helping me to see the power of curiosity in everyday interactions & how this links to better outcomes."

— Yolanda Kerr, Head of Sales, TDC Global
"In talking to Lyndal, you quickly realise that this is what she was put on this earth to do.”

— Justin Kabbani, Founder, Outrace AI, Business Consultant & Peak Performance Coach
“Lyndal is our DEI rocket scientist!”

—Adam Lamprey, Founder, Talent Analytica

Learn about inclusion on your terms

Tried to learn diversity and inclusion in the past but felt overwhelmed? Get in touch and we’ll make things easy.

Name

First Name

Last Name

Company

Message

Strategy

Inclusive Marketing Strategy

Inclusive Brand Strategy

Operationalising Equity

We’ve worked with…

"I loved Lyndal’s pragmatic approach to diversity and the beautiful, and very relevant, connection to innovation. Say goodbye to groupthink and start embracing the friction that comes from different thinking!"

“Lyndal masterfully & respectfully got me to challenge & broaden my own thinking, helping me to see the power of curiosity in everyday interactions & how this links to better outcomes."

"In talking to Lyndal, you quickly realise that this is what she was put on this earth to do.”

“Lyndal is our DEI rocket scientist!”

Learn about inclusion on your terms