Building Resilience Through Inclusive Marketing Strategy

Inclusion brings tremendous growth, scale and innovation potential.

However, many brands miss out on significant growth opportunities by overlooking underserved customer segments. This not only limits their reach but also diminishes their competitive edge in an increasingly diverse marketplace. 

To build resilience, it's essential to adopt a strategy that goes beyond the traditional approach, focusing on inclusivity and innovation.

Our Inclusive Marketing Strategy is designed to help you identify and connect with these high-potential, yet untapped audiences, empowering your brand to expand its market presence while driving sustainable growth. 

OUR SOLUTION

Inclusive Marketing Strategy

The Inclusive Marketing Strategy has been designed to identify high-potential, underserved customer segments. This strategy focuses on building a robust and inclusive audience strategy, ensuring that all relevant customer groups are considered and engaged in marketing, product and service strategies.

Phase 1: Inquire

In the Inquire phase, we begin by conducting a comprehensive analysis of your current audience strategy, focusing on identifying areas of exclusion and assessing the financial impact these exclusions may have on your business. Simultaneously, we explore competitor strategies and market trends to uncover potential opportunities, allowing your brand to reach underserved markets with minimal competition and maximum growth potential.

Phase 2: Ideate

In the Ideate phase, we engage with diverse stakeholders to collaboratively generate innovative ideas for reaching and serving new customer segments. Through a series of collaborative workshops, these ideas are refined and prioritised to ensure they align with your objectives and market opportunities, setting the stage for effective and inclusive audience engagement.

Phase 3: Incorporate

During Incorporate, we bring together phases 1 and 2, incorporating the identified opportunities and innovative solutions from the ideation process. Our team supports the implementation of a pilot initiative, guiding you through the design, development, and planning of related initiatives to ensure that your efforts resonate with the newly identified audiences and drive meaningful engagement.

Phase 4: Iterate

In the Iterate phase, we continuously monitor the performance of your strategy using key metrics and feedback loops, allowing us to gather valuable insights. Based on these insights, we refine and scale your efforts to ensure sustained success and maintain your market leadership, adapting to evolving conditions and emerging opportunities.

Includes:

Workshops

Brand Audit

Market Research

Strategy

Benefits of an Inclusive Marketing Strategy →

New Market Opportunities

Discover new, underserved customer segments that align with your brand’s values and objectives.

Competitive Differentiation

Stand out in your industry by embracing inclusivity as a differentiator, reducing direct competition & increasing market share.

Sustainable Growth

Achieve long-term, sustainable growth by adapting and refining your audience strategy to meet the needs of an evolving market.

Enhanced Brand Reputation

Build a brand that resonates with a broader audience, fostering loyalty & advocacy among in communities.

Increased Market Reach

Expand your market reach by engaging with and serving new customer segments, driving both top-line and bottom-line growth.

Infamous Case Studies

H&M

Fenty Beauty

Tommy Hilfiger

Testimonials

  • I thought I had a reasonable understanding about Diversity and Inclusion, until I participated in (ide)ate Studio’s DEI 101 session. Understanding the context and trajectory, it’s clear DEI is a both a strategic imperative and strategic advantage for those who engage. Lyndal created the ideal space to discuss the terms and controversies and come out a more confident.”

    Kris White, Director of KWC Agency

  • Lyndal's sessions were engaging, clear, and easy to follow. She created a safe space for me to think and speak freely, and handled challenging conversations with confidence, sharing relatable stories with kindness and calmness. I learned a lot and walked away with actionable insights to apply in my daily life.

    Harriet, Senior Account Director, ICON Agency

  • "I loved Lyndal’s pragmatic approach to diversity and the beautiful, and very relevant, connection to innovation. Say goodbye to groupthink and start embracing the friction that comes from different thinking!"

    — Shelley Flett, Transformational Leadership Trainer and Executive Coach (PCC)

  • “Lyndal masterfully & respectfully got me to challenge & broaden my own thinking, helping me to see the power of curiosity in everyday interactions & how this links to better outcomes."

    — Yolanda Kerr, Head of Sales, TDC Global

  • "In talking to Lyndal, you quickly realise that this is what she was put on this earth to do.”

    — Justin Kabbani, Founder, Outrace AI, Business Consultant & Peak Performance Coach

  • “Lyndal is our DEI rocket scientist!”

    —Adam Lamprey, Founder, Talent Analytica

  • "I’m excited about the opportunities [the audit] has highlighted, especially the insights into our current penetration rate and the new market potential. I loved the suggestions in the immediate actions and long-term strategies and they don’t feel too daunting to do myself. The team and I are all really excited about this reinvigorated approach to our brand and marketing. 10 out of 10."

    — Kate, Beauty Clinic Owner

Are we a good fit?

While we’d love to help everyone, there are some business challenges that our Inclusive Audience Strategy is more suited to help.

If the below is you, let’s chat. If your organisation falls outside of this, send us a message and we can design something more tailored to your needs.

Industry & Role

You are a Marketing, Brand, Product or Service Leader with a desire to expand your bran’s reach (and impact!)

Size

You are a small-to-medium business with over 80 employees.

Stage

You have an awareness of diversity, equity and inclusion but you’re still working out it’s different applications.

Grow your market through inclusive strategies. We’ll show you how.

FAQs

  • An Inclusive Marketing Strategy identifies and engages high-potential, underserved customer segments to ensure your marketing and product strategies are comprehensive and inclusive, driving growth and expanding market reach.

  • Identifying underserved customer segments allows your brand to tap into new markets, reduce competition, and foster customer loyalty by addressing the needs of audiences that are often overlooked by competitors.

  • By focusing on inclusivity and reaching untapped customer groups, an Inclusive Audience Strategy creates new revenue streams, enhances brand reputation, and positions your business as a leader in a diverse and evolving market.

  • Inclusive marketing builds stronger connections with a broader audience, enhances customer loyalty, improves brand perception, and ensures that your messaging resonates with diverse customer groups, leading to sustainable business success.

  • To get started, contact our team to schedule an initial consultation where we’ll assess your current audience strategy and whether or not this product is right for your business.