Shaping the Future by Operationalising Equity

Equity drives merit. We’ll show you how.

Confusion around equity versus equality limits progress and caps a business's growth potential.

Operationalising equity means embedding fairness and inclusion into every aspect of your operations, ensuring equal access, opportunities, and treatment for all employees and customers.

We understand the complexities and challenges of building equitable and inclusive business foundations.

That’s why we created Operationalising Equity, a service designed specifically for business leaders who are early in their inclusion journey. It provides the tools and strategies needed to integrate equity into your core operations, empowering you to move forward with confidence and clarity.

OUR SOLUTION

Operationalising Equity

Operationalising Equity is a foundational service that guides leaders through the process of integrating fairness and inclusion (i.e. equity) into key people processes—such as hiring, retention, and promotion—while building internal DEI capabilities. It involves creating policies, practices, and procedures that ensure equal access, opportunities, and treatment for all employees and customers.

Operationalising Equity can be a standalone or integrated with another service.


Phase 1: Inquire

The Inquire phase begins with a thorough exploration of the organisation’s current state, focusing on its people processes, policies, and practices, with the goal of gaining a comprehensive understanding of the organisation's current equity landscape. This serves as the foundation for the next stages of the process.


Phase 2: Ideate

In the Ideate phase, the focus shifts to collaborative problem-solving, where we invite diverse perspectives and experiences to shape the strategies, co-creating actionable ideas that align with the organisation’s goals, culture, and context.


Phase 3: Incorporate

The Incorporate phase is where we turn ideas into actios. This involves designing and implementing equity-focused policies and practices, address gaps and challenges identified to date and carefully integrate equity into daily operations, laying the groundwork for long-term cultural change.


Phase 4: Iterate

The Iterate phase involves ongoing evaluation and refinement of equity initiatives through continuous feedback, data analysis, and regular assessments. This adaptive approach ensures strategies are effective and evolve with the organisation's needs, fostering sustained progress toward inclusivity and fairness.

What’s included

We offer different packages to suit every budget and stage. Below are the key elements we offer and we can go as lean or large as your business requires.

Equity Audit

Review of existing policies, practices, and processes to uncover bias and inequity, alongside an evaluation of the organisation's current inclusion and equity status, particularly within people processes.


Accountability & Impact Measurement

Establishing accountability mechanisms and conducting regular impact assessments ensure sustained commitment to equity and enable data-informed adjustments to improve effectiveness.


Leadership Workshops

Tailored workshops to equip leaders with the skills, knowledge, and practical strategies needed to operationalise equity and inclusion in daily business practices and everyday behaviours.


Ongoing Support & Capability Building

Empowering employees to confidently design and implement initiatives through targeted guidance, support, and capability building, ensuring sustained success and scale potential.


People & Culture Analytics

Data-driven analysis of how employee demographics intersect with their experiences, supported by ongoing monitoring to measure progress and impact.


Tailored packages starting from A$250 pp

How exactly do equity-centred processes support various business functions?

Diverse teams + inclusive cultures have been proven to accelerate commercial performance, increase innovation, cultivate happy teams and grow market share.

Here are some of the ways an equity and inclusion strategy can support various business functions.

Testimonials

  • "The brand evolution has truly strengthened our story in response to our brief. Our core purpose now runs throughout everything and clarifies what we do. Overall, the brand is universally loved; it’s flexible, warm but colourful, certainly modern with a twist."

    Kate Mills
CEO, Property Industry Foundation

  • "I loved Lyndal’s pragmatic approach to diversity and the beautiful, and very relevant, connection to innovation. Say goodbye to groupthink and start embracing the friction that comes from different thinking!"

    — Shelley Flett, Transformational Leadership Trainer and Executive Coach (PCC)

  • "Over the past year, Collective Objective has become our trusted partner. The agency has been integral to the successful growth and evolution of the Taylor brand, delivering on brand creativity, strategy, and multi-channel integration Taking the time to immerse themselves in our competitor landscape, the team deeply understand our B2B focus on engagement, people, and sustainability. Dean is the best strategic creative I have worked with, and we’re excited to continue our partnership!"

    Clare Bailey
Head of Marketing, Taylor

  • “Lyndal masterfully & respectfully got me to challenge & broaden my own thinking, helping me to see the power of curiosity in everyday interactions & how this links to better outcomes."

    — Yolanda Kerr, Head of Sales, TDC Global

  • "Having been through Collective Objective’s creative process before, we knew they could deliver on our challenging brief; a short timeline, a multi-use space and the need to house two brands under one roof. The up-front time investment to immerse the team in the strategic process and thinking paid dividends during ideation evaluation, concept development and outcome. With flexibility and diverse thinking, Collective Objective delivered a creative, versatile, and engaging solution that elevated the customer experience."

    Joseph Gould
Founder, COO of Gweilo Beer

  • "In talking to Lyndal, you quickly realise that this is what she was put on this earth to do.”

    — Justin Kabbani, Founder, Outrace AI, Business Consultant & Peak Performance Coach

  • “Lyndal is our DEI rocket scientist!”

    —Adam Lamprey, Founder, Talent Analytica

Are we a good fit?

While we’d love to help everyone, there are some business challenges that Operationlising Equity is more suited to help.

If the below is you, let’s chat. If your organisation falls outside of this, send us a message and we can design something more tailored to your needs.

Industry & Role

You are a Business Owner or People Leader who wants to build fairness in one or more people processes.

Size

You are a small-to-medium enterprise with 500 employees or less.

Stage

You’re early on the diversity and inclusion journey and still working out its different applications.

FAQs

  • Operationalising equity is crucial because it embeds fairness into the core operations of your organisation, ensuring that everyone has the opportunity to thrive, regardless of their background or identity.

  • Absolutely. We appreciate that no two businesses are alike and that some may need quicker, more immediate solutions, so we flex with your current position.

  • Equality means treating everyone the same, regardless of their needs or circumstances, while equity involves recognising that different people have different needs and providing the specific resources and opportunities they need to achieve similar outcomes.

    In other words, equality is about uniformity, whereas equity is about fairness and addressing disparities to ensure that everyone has an equal chance to succeed.

    Operationalising Equity focuses on identifying where support and resources should be adapted to meet the unique needs of individuals and groups.

  • After the initial implementation, we provide ongoing support through regular check-ins, impact assessments, and data analysis.

    Our iterative process ensures that we continuously refine and adjust strategies based on your organisation’s evolving needs.

    This support is designed to help you sustain progress and adapt to any new challenges that may arise.

  • The timeline for seeing results varies depending on the size and complexity of your organisation, as well as your current state of equity and inclusion.

    Generally, you can expect to see initial changes within a few months, with more significant, sustained outcomes emerging over the course of a year as new policies and practices are fully implemented and refined through our iterative process.

  • Absolutely. The Operationalising Equity service is designed to meet organisations wherever they are on their DEI journey.

    Whether you’re just starting out or looking to enhance existing initiatives, our tailored approach will help you build a strong foundation and guide you through the process of embedding equity into all aspects of your operations.