For big-hearted businesses ready to adapt in today's diverse world
“Growth and innovation depend on seeing the world through diverse lenses and collaborating across differences.”
– Rosalind BrewerThis is why we created (ide)ate Studio, a space for anyone to explore what diversity and inclusion mean to you and a realisation of the benefits it can have.
Whether you’re participating in a workshop series or engaging with our strategic services, (ide)ate Studio offers a supportive, non-judgmental environment. Here, we’ll help you uncover the biases and barriers holding you back and guide you in adopting the inclusive practices that you need to move forward.
We welcome everyone to the Studio with just one request: bring an open mind and a willingness to engage meaningfully.
How can we help?
We conduct comprehensive audits to assess your organisation's inclusivity across products, services, and internal practices, identifying areas for improvement and opportunity.
Our tailored strategies help you integrate fairness and inclusivity into core business processes, positioning your brand more strongly to adapt and thrive in a diverse and evolving market.
Research
Through deep market and stakeholder research, we uncover insights that guide your business in serving overlooked audiences, unlocking new opportunities for growth and engagement.
Our interactive workshops equip your team with the knowledge and tools to embed inclusive practices into everyday operations, fostering a culture that values diverse perspectives and drives creativity.
THE MISSION
Our mission is to create a world free from prejudice, where everyone can reach their full potential, regardless of race, culture, gender, socioeconomic background, or any other human difference.
We’re committed to helping 1,000 businesses develop inclusive practices over five years, reinvesting 5% of our profits into nonprofits that support equality, inclusive growth, and our collective potential.
Who we’ve helped —
Featured Products
Brand & Marketing
Inclusive Brand Strategy is a collaboration between (ide)ate Studio and B-Corp certified brand strategy agency, Collective Objective, offering research, training, strategy, & design.
Inclusive Brand Audit is the first step to understanding where your brand stands, showing you how to make impactful changes that resonate with today’s market.
Recent Projects —
Client: Department of Social Services ~ Project: Increasing Accessibility for Women with Disability Seeking FDSV Support
Client: PropertyGuru ~ Project: Bias Training + DEI Foundations
Client: Go Kinda ~ Project: Inclusive Audience Strategy
Client: Greenhouse Tech Hub ~ Project: DEI Strategy + Inclusive Environments
Client: ICON Agency ~ Project: DEI Foundations + Consulting
Testimonials
Tailored packages starting from A$250 pp
News + Musings
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Inclusive Brand Strategy, also known as DEI (Diversity, Equity, and Inclusion) Brand Strategy, is a comprehensive approach that integrates principles of diversity, equity, and inclusion into all aspects of a brand’s operations, communication, and engagement.
It aims to create a more equitable and inclusive environment and brand by ensuring the brand’s values, messaging, and practices reflect a commitment to recognising and valuing diverse perspectives, addressing systemic inequalities, and fostering a sense of belonging for all stakeholders, including employees, customers, and the wider community.
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In case you missed it, the Unstereotype Alliance recently launched The Business Case for Inclusive Advertising, the result of a years-long study to prove whether inclusive advertising practices convert to an uplift in sales for brands and businesses.
While they were expecting the results of this study to demonstrate a direct link between inclusive advertising and commercial performance, what they found far exceeded expectations irrespective of countries and product categories.
But beyond the statistics lies a deeper conversation about what it means to embed inclusivity authentically into marketing strategies...
FEATURED IN
(Linked on click)
What makes us different?
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Successful organisations are diverse, but they aren’t arbitrarily diverse.
We use evidence-based strategies to create inclusive environments that support innovation, decision-making & problem-solving within teams.
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Our services have the power to change the future and define how others act.
We feel the weight of our decisions and stand behind them. We only win when you win.
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Education alone doesn’t lead to change.
We use learning & behaviour change models to help individuals and organisations relate, re-think & advocate for positive change.
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We won’t force a DEI strategy on anyone who doesn’t want it or doesn’t feel they’d benefit.
However, if the type of work your organisation does involves solving complex problems, serving a diverse user base, using creativity, and making independent decisions, then your company would probably benefit from a DEI strategy.
Don’t believe us? Take our DEI Dilemma Quiz to find out →
*ESG = Environmental, Social & Governance
Outcomes
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Respectful Dissent
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Diversity
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Equity
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Inclusion
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Innovation
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Justice
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Transparency
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Outcomes • Respectful Dissent • Diversity • Equity • Inclusion • Innovation • Justice • Transparency •
Diversity
•
Equity
•
Inclusion
•
Innovation
•
Justice
•
Transparency
•
Outcomes
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Diversity • Equity • Inclusion • Innovation • Justice • Transparency • Outcomes •
Contact us.
Email us directly at hello(at)ideatestudio.io or book a 30-minute no-obligation Discovery chat via our Calendly to see if we can help.
(ide)ate Studio is based in Australia but services clients from all around the world.